Herb or jamu in Bahasa is traditional drinks from Indonesia made from many kind of herbs. Jamu has many benefits for body. And sometimes uses as medication in some disease. But, jamu is identic for old peoples. There aren’t many youth who like jamu. Because sometimes jamu tastes bitter. That’s why now jamu is not common drink and left behind.
But, Nuring Ikaputri Yanuarti makes jamu more interstig for youth and common peoples. The woman who known as Nuring loves jamu because its her family favorite drink. The first time she know about jamu deeper was when she tried to sold her aunt’s jamu, it was made from tamarind and turmeric.
“It tasted good actually. Different with the one I tasted when I was a child,” she remembered. Then Nuring sold these jamu which was proceed in Surabaya. It was sold well. Many of her friends love this jamu. But, Nuring cant handled it because Nuring had to brought that from Surabaya to Malang. In this condition, Nuring thought an idea. How if she made it herself. She asked the recipe to her aunt and gave some modification in her own version.
“Alhamdulillah, though it was my first time to made jamu, it was tasted good. And I tried to sell it to my friends,” she said. Nuring gave her self made jamu brand “Lipursarie”, which start in October 2016. This jamu is different than the other. Nuring made Lipursari more handy by packed it in a bottle.
From turmeric and tamarind, Nuring then try to made another variant. “I learned from Youtube and browsing another recipes by browsing,” she added. By passing so many trial and error, Nuring found the good recipe of jamu. Its tasty, fresh, not even bitter, and no waste. Till now, Nuring has nine varieties of her jamu. Start from turmeric and tamarind, sweet tamarind, curcuma, saffron-colored rice, breast feeding booster, ginger lime, turmeric and honey, white turmeric, also fingerroot.
“The advantages of these nine jamu is not contained preservative. But it can last long enough though its not save in chiller or refrigerator. It will taste the same, stay fresh,” Nuring said. Breast feeding booster, turmeric and tamarind, and white turmeric are the most favorite jamu from her customer.
Now, for making jamu, Nurong got help from her relatives. “Now, today we can make about 135 bottles of jamu. But we’re not everyday making it,” said this 36 years old woman. Sometimes, when she will make jamu she couldn’t find good quality raw material. She doesn’t want to make jamu from bad quality because it will affect the taste of her jamu. Lipursarie is child friendly drinks.
For reaching more customer, Nuring uses Facebook and Instagram to promote her products. She can reach customers from outside Malang. Now Lipursarie get customer from Mojokerto, Jombang, Jember, and Jakarta. Each product of Lipursarie sold start frm Rp 6000 till Rp 11000 each bottle. Customer can order Lipursarie by What’s App. And Lipursarie can deliver all across Indonesia as long as it send by land route. Reseller helps Lipursarie growth.
On running this business, Nuring said there always happy and sad phase. Like when the first time she tried to sold Lipursarie, she felt not confidence. But because she believed that her product had good quality, she started to be brave. “Sometimes people who didn’t know the quality said that my product is expensive. They compared it with traditional jamu,” she remembered. But now, Nuring always feels bless because there are many of her customer gave good responses to her products. “By having my own business, I know so many good people,” she added.
When her business growth, Nuring isn’t forget to gave some of her earnings to peoples who needed. Like gave alms for orphans and poor peoples. She said when she gave charity and alms to ither people, her business more blessed. “Alhamdulillah, by knowing Yatim Mandiri I feel more bless. My business growth well,” she told. For Nuring, with alms, is not decreasing her earning, but increasing it in many good ways. (grc)
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