Coaching about Marketing Strategies for Orphans of Makassar
On Friday (6/28), Yatim Mandiri Makassar held a routine coaching for the orphaned beneficiaries of the CAN program. A total of 8 orphaned mothers took part in the event which took place at the Makassar Yatim Mandiri Service Office.
This time the training began with a sharing session, which was guided by Taufiqurrahman Rasyid as the Branch Manager of Yatim Mandiri Makassar. The focus is on business profit, constraints, and market strategy or business marketing for the next month.
The BISA program is a program synergy with YBM PLN UIW Sulselrabar. These orphaned mothers have run businesses from the capital provided by Yatim Mandiri. And among them, there are 2 orphan mothers who have the potential to manage their business. They are Baya and Rosalina. Baya runs a clothing sewing business, while Rosalina sells traditional cakes.
Meanwhile, Isman, Makassar Yatim Mandiri Program Staff, hopes that with the regular development of the BISA program, it can provide motivation and enthusiasm for the economic growth of the orphaned mothers. "The hope is that the orphan mother can change from mustahik to muzakki," Isman said. (*)